Guardrails
Open Settings → Guardrails to configure workspace constraints.Performance targets
- Target ROAS — the workspace’s desired return reference.
- Break-even ROAS — the point below which a pullback can be appropriate.
- Target CPA — an optional acquisition-cost reference.
Spend caps
You can set monthly and daily caps plus a minimum spend floor. Choose the cap currency first. Caps apply only to ad accounts billed in that currency; Marketer does not convert a cap across currencies for enforcement.Scaling limits
- Allow budget increases is the master switch for scale-ups.
- Max budget increase (%) is a hard ceiling for one increase.
- Approval threshold (%) determines when an otherwise allowed increase must be reviewed.
Autonomy
Open Settings → Autonomy.Default creation mode
Choose how a new brief opens:- Ask every time shows the Auto-or-Manual choice.
- Auto order opens the product-URL flow.
- Manual brief opens the write-it-yourself flow.
Autonomy level
Hands-off is available only on managed plans. Turning it on requires a confirmation, and guardrails and spend caps still apply.
Recommended rollout
1
Start read-only
Validate analysis against connected sources and a completed date range.
2
Set hard limits
Define currency, spend caps, protected campaigns, and the budget-increase master switch.
3
Require review
Keep Review everything while the team tests proposals and paused launches.
4
Inspect real outcomes
Confirm destinations, tracking, creative, audience, account, and budget before each launch.
5
Expand narrowly
Increase autonomy only for a proven workflow with an owner, monitoring, and a rollback path.