Produce a creative brief

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Before you start

• Choose the product or offer.
• State the campaign objective and target audience.
• Add approved brand facts, voice guidance, and any required claims.
• Attach relevant performance analysis, customer research, or existing creative.
• Note format, placement, deadline, and legal or brand constraints.

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Starting request

Create a creative brief for [product or offer] aimed at [audience] with the goal of [objective].
Use the attached [research, performance result, or existing creative] and the workspace brand context.
Propose one primary message, three evidence-backed angles, the desired action, required assets, and format considerations for [placement].
Flag any claim that lacks approved support. Keep the brief in draft for review.

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Review the draft

• Names one audience and one primary outcome.
• Uses facts that are approved in your workspace.
• Distinguishes an insight from a creative idea.
• Makes the product and offer accurate.
• Defines the deliverables without prescribing every visual decision.
• Flags unsupported claims instead of polishing them into final copy.