Write effective requests

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Use the request formula

1. Outcome — the question to answer or artifact to produce
2. Source — the connected system that should provide the evidence
3. Scope — the account, campaign, product, audience, or workspace in bounds
4. Window — exact dates or completed periods
5. Measures — the metrics or quality criteria that matter
6. Constraints — definitions, exclusions, and business rules
7. Output — the format you want
8. Action boundary — read, draft, ask for approval, or execute under policy

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Start from these patterns

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Performance analysis

Compare [metrics] for [scope] across [current period] and [comparison period]
using [source]. Name the exact dates, timezone, and freshness. Rank the three
largest changes, explain the evidence, and do not make changes.

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Creative brief

Draft a creative brief for [product and audience] using [attached context and
Knowledge]. The goal is [outcome]. Include [required sections] and avoid
[claims or themes]. Keep it as a draft for review.

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Campaign preparation

Prepare a campaign plan for [channel, objective, product, and audience]. Apply
the workspace guardrails and show the proposed budget, targeting, creative,
and measurement plan. Do not publish. List every item that needs approval.

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Replace vague language

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Ask for decision-ready output

• Finding: what changed
• Evidence: source, dates, scope, and values
• Interpretation: the most likely explanation and uncertainty
• Recommendation: the proposed next step
• Approval: what would change and what control applies

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Refine without restarting

• “Use only Google Ads. Remove Shopify figures.”
• “Recalculate in the workspace timezone using complete days.”
• “Limit the answer to the attached campaign.”
• “Keep the recommendation, but turn it into a draft with no write actions.”
• “Show the source and calculation behind the first claim.”