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Products is Marketer’s Shopify-backed catalog. Shopify remains the source of truth for product identity, variants, status, price, inventory, and storefront content; Marketer adds synchronized sales context and product-aware handoffs. Open Products and confirm the active workspace and connected store.
Products catalog controls with Products and Collections tabs, table and card layout buttons, Featured sort, Resync, product search, Add product, and table headers for Product, Status, Units, Revenue, and Price

The catalog toolbar switches between Products and Collections, table and card layouts, sort order, source resync, and exact product search.

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Understand the independent data layers

A placeholder or missing metric is not automatically zero. Do not use Best sellers or Revenue sorting as decision-grade evidence while sales metrics are loading or degraded. Product money uses the Shopify source currency. Preserve any disclosure when the workspace display currency differs.

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Sync the catalog

Use the Products surface and Integrations together:
  • Resync when Shopify changed and the current connection is otherwise healthy.
  • Retry sync when Products names a failed source read.
  • Wait for the status to settle before searching again.
  • Open the exact source product in Shopify if a field still differs.
Add product explains that manual product entry is not currently available. Create or correct the product in Shopify, then sync it into Marketer.

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Find the exact product

1

Choose Products or Collections

Use Products for the full catalog. Use Collections when membership is part of the question, then open a collection to inspect its product set.
2

Search identifying fields

Use Search products by name, vendor, or tag…. Prefer an exact title, vendor, tag, handle, or source check when similar regional or variant records exist.
3

Choose table or card view

Use table view for selection and field comparison. Use card view when image identity distinguishes similar titles.
4

Choose a valid sort

Select Featured, Best sellers, Revenue, Price: high to low, Price: low to high, or Name A–Z. Use a metric sort only after sales coverage is usable.
5

Open the product detail

Confirm the breadcrumb reads Products followed by the intended title. Do not proceed from a thumbnail or name alone.

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Inspect product detail

1

Verify catalog identity

Review the gallery, title, status, vendor, product type, description, price range, and variants.
2

Open View in Shopify

Confirm the source record, current offer, availability, product URL, and live storefront behavior.
3

Set the sales window

Choose a date range within the store’s available order history. The product URL preserves the selected boundaries so the view can be revisited.
4

Read totals and trend together

Compare the visible KPIs, prior-period context, and product trend under the same source currency and order-date coverage.
5

Inspect variants

Confirm the intended variant exists and matches Shopify. Product-level sales do not prove which variant, campaign, or creative caused the result.
If the window has no available orders, distinguish a true zero from a date outside synchronized history. Use Analytics for a cross-channel or attribution-aware explanation.

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Hand selected products to Campaigns

From the list, select one or more products and choose Build campaign.
  1. Confirm the campaign chooser opens.
  2. For one product, verify its title and storefront URL seeded the flow.
  3. For several products, inspect the actual scope. The seed can summarize the selection around the first product rather than representing each one equally.
  4. Choose only a connected Meta or Google Ads builder that supports the intended campaign.
  5. Reverify product, destination, objective, audience, budget, conversion, creative, and schedule.
  6. Keep the campaign as a draft until review and approval are complete.
If Marketer cannot derive a storefront URL, enter and open the destination manually before building the rest of the campaign.

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Hand selected products to Studio

Select Create ads from product detail or the multi-select bar.
  • Select only products that belong in one creative session.
  • When the selection exceeds Studio’s product-attachment limit, read how many were attached and add the remaining intended products from the composer.
  • Confirm every product attachment before writing the direction.
  • Add audience, angle, offer, proof, format, and exclusions; the catalog record does not supply creative strategy.
  • Review generated product shape, branding, price, offer, copy, and destination before saving.
Continue with Studio for generation and refinement.

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Enhance a product image

Select Enhance images on a product with a gallery image. The action is unavailable when no usable source image exists.
1

Choose the source image

Confirm the selected gallery image. The primary image can be preselected, but another gallery image may be the correct starting point.
2

Choose a mode

Select Enhance, Background, Isolate, Relight, or Upscale. Read the mode description before writing additional detail.
3

Complete Details

Describe the requested scene, lighting, cutout, correction, or scale. Do not ask the edit to invent a feature the source product does not have.
4

Review usage

Read the displayed output count and token cost, then choose Generate previews. The current flow creates two previews and saves their generation to Studio while it runs.
5

Inspect each preview

Wait for each tile to finish. Compare product shape, materials, logo, color, included items, scale, shadows, background, and artifacts with the source.
6

Choose Open in Studio or Push to Shopify

Use Open in Studio for further work. Use Push to Shopify only for a fully reviewed preview intended for the source product.

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Understand Shopify push permission

Push to Shopify requires Integrations → Shopify → Advanced permissions → Push enhanced images to Shopify. Enabling that permission allows reviewed generated images to be added to the live source product. It does not approve a specific image. Confirm the product, preview, rights, and storefront effect again at the push. After a successful request, Shopify can continue processing the image briefly. Verify both the product administration and live storefront before using it in customer-facing work.

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Use the list action bar accurately

Do not design an operating process around an action explicitly marked coming soon.

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Completion check

  • The active workspace and Shopify store are correct.
  • Sync completed after the latest source change.
  • Identity, handle, status, vendor, variants, price, availability, and destination match Shopify.
  • Sales conclusions include window, source currency, and coverage state.
  • Campaigns or Studio shows the intended product context before work continues.
  • Every enhanced preview was compared with the source product.
  • A Shopify push used the intended permission and landed on the correct product and storefront.

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Troubleshooting

Confirm Shopify is connected to this workspace. Wait for initial setup or use Retry sync on a failed connection; do not create replacement product records in Marketer.
Clear search, choose the correct Products or Collections view, and verify the source in Shopify. Select Resync, wait for completion, then search by an exact field.
Wait for the sales-metrics layer and confirm the window contains covered Shopify orders. Use a non-metric sort until coverage is usable.
Repeat the handoff once from the exact selected record, then inspect the destination’s product attachments or seed before continuing. Add a missing URL or overflow product manually.
Add a usable gallery image in Shopify, complete a sync, and reopen product detail.
Open the persisted generation in Studio, inspect the source and instruction, and retry only the failed intent after confirming token availability.
If the push is intended, enable Push enhanced images to Shopify under Shopify Advanced permissions, then retry the same reviewed preview. Otherwise keep it in Studio.

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Continue

Create product-led creative

Confirm product context and generate a reviewed concept set.

Build the campaign

Choose the provider and carry the seed through review and launch.
Last modified on August 9, 2026

Related topics

ProductsCreativesMeta AdsBrand profile and autofillsCampaigns