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Shopify syncs products, collections, orders, and revenue from every connected store in the active workspace.

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Before you connect

  • Use a Marketer Owner, Admin, or Member role.
  • Be able to authorize the Marketer app for the store.
  • Have the custom domain or .myshopify.com URL.
  • Decide which stores should contribute to blended revenue, ROAS, and MER.
  • Start with the base read-only connection; grant advanced permissions only for a defined use case.

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Connect the first store

1

Open Shopify

Go to Integrations → Shopify.
2

Enter the store address

Under Connect a Shopify store, enter Shopify store URL. The field accepts a custom domain or .myshopify.com address.
3

Authorize Shopify

Select Connect and complete Shopify’s install flow. Marketer resolves the canonical store before saving it.
4

Verify the store row

Confirm the store name or domain, Store currency, and Connected date under Stores.
The base connection provides the minimum read-only access for products, orders, and inventory. Provider permissions still determine which history Shopify returns.

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Connect multiple stores

The page shows One store connected to this workspace or N stores connected · N included in revenue rollup. Select Add another store to authorize a sibling storefront or Shopify Plus organization store. Each store has an independent connection, sync, currency, and revenue-rollup setting.

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Control the blended revenue rollup

Use Include in revenue rollup per store.
  • Included stores contribute to blended revenue, ROAS, and MER.
  • Excluding a store keeps its historical revenue available but removes it from the blended rollup.
  • Changing the toggle does not disconnect or erase the store.
Record the date of a rollup change so later comparisons do not mix different store scopes.

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Follow catalog sync

Under Data sync, check Catalog status, product and collection counts, last sync, and coverage. A normal resync refreshes data. It does not repair a rejected store authorization.

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Grant advanced permissions

Each store can show Advanced permissions with an enabled-count summary or a read-only state. Select Grant permission for one capability or Grant all only after reviewing every effect. Advanced permissions are additive. Granting one does not remove existing access. A newly granted data permission can trigger a fresh historical import.
Push enhanced images to Shopify and Theme editing cross the read-only boundary. Grant them only when the intended workflow, reviewer, and rollback path are clear.

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Read connection states

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Recover one store without disrupting others

When a row needs authorization, select Reconnect [store]. Reconnecting affects only that store; healthy sibling stores remain connected and continue syncing. If one store has unexpected totals:
  1. Confirm its canonical domain and Store currency.
  2. Check Include in revenue rollup.
  3. Confirm Full order history if the date range extends beyond recent orders.
  4. Check sync coverage.
  5. Reconnect only if the store credential is rejected.
Disconnecting one of several stores leaves the others active. Disconnecting the last store removes Shopify from the workspace.

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Next step

Validate one completed day of orders and revenue for each store, then confirm the intended included-store count before using blended ROAS or MER.
Last modified on August 9, 2026