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Integrations bring source data and provider actions into the active workspace. A connection in one workspace does not automatically appear in another.
Owners, Admins, and Members can manage integrations. Viewers can inspect connection, selection, and freshness state but cannot connect, reconnect, change selections, sync, or disconnect.
Marketer Integrations directory with advertising, commerce, analytics, and collaboration providers plus connected, reconnect-needed, and available states

The Integrations directory shows each provider's current state and the next action needed before its data is ready.

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Choose the source you need

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Read the connection state

The directory and provider page separate authorization, resource selection, and data sync. Resolve them in that order.
Connected confirms authorization and setup. It does not mean every historical period has finished importing or that the provider considers today’s metrics final.

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Connect and verify a source

1

Confirm the active workspace

Check the workspace name in the top-left switcher. Provider resources should belong to this workspace.
2

Authorize the provider

Open Integrations, choose the provider, and use the displayed connection action. Review the provider’s consent screen or credential request.
3

Select the reporting resources

Choose only the accounts, stores, properties, or assets that should contribute here. Authorization alone is not a saved reporting selection.
4

Wait for usable coverage

Watch the provider’s sync status, last-sync time, and coverage. Historical data can continue importing after recent data becomes usable.
5

Run a source comparison

Ask one narrow, read-only question for a named resource and completed date range. Compare the result with the provider before expanding the workflow.

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Reconnect, reselect, or resync?

  • Reconnect repairs provider authorization. It should not be your first response to an ordinary sync failure.
  • Manage accounts, Manage properties, or the provider’s asset dialog changes what enters the workspace.
  • Refresh account access or Refresh property access reloads the roster the current authorization can see.
  • Resync refreshes data only after authorization and selection are healthy.
  • Disconnect removes the provider from the workspace. Review reports, audiences, alerts, and workflows that depend on it first.
If a state is ambiguous, follow Troubleshoot integrations rather than repeatedly reconnecting.

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Currency and attribution

Blended reporting uses the workspace reporting currency. A provider account can retain a different source currency, so confirm both before reconciling raw and blended values. Attribution also remains source-specific. Meta Ads, Google Ads, GA4, Shopify, and Triple Whale (Beta) can report different totals for valid methodological reasons. Name the source and date range in any decision record.

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Next step

Open the provider guide you need, complete one verified sync, then review Guardrails and autonomy before enabling spend-affecting work.
Last modified on August 9, 2026