Analyze recent performance

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Before you start

• Connect the source that contains the metrics you want to analyze.
• Choose a date range and comparison period.
• Decide which outcome matters: revenue, conversions, efficiency, spend, or another named metric.
• Confirm the workspace currency and reporting timezone if they affect the comparison.

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Starting request

Analyze [channel or connected source] performance from [start date] through [end date].
Compare it with [comparison period]. Focus on [primary metric] and [secondary metric].
Break down the largest changes by [campaign, creative, product, or audience].
Separate observations from hypotheses, cite the data used, and recommend the next three questions to investigate.
Do not change any campaigns or settings.

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What useful output looks like

1. The metrics that changed.
2. The entities that contributed most to the change.
3. Explanations supported by the available data.
4. Questions that need more context or another source.

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Verify the result

• Match the date window and comparison to your request.
• Check that each metric comes from the expected connected account.
• Look for attribution, currency, and freshness notes.
• Open the cited campaigns, creatives, or products before accepting a recommendation.
• Treat a correlation as a hypothesis unless the evidence supports a causal explanation.