Create a Skill when a method should be reused across tasks, people, or specialists. Good Skills encode a durable way of working. They do not freeze a one-time answer or hide business judgment.
Choose the right material
A useful candidate has:
- A repeated trigger or task.
- Inputs that can be named.
- A sequence or decision rule that remains stable.
- An output that can be reviewed.
- Evidence from successful use in your workspace.
Do not turn temporary campaign facts, credentials, personal data, or an unverified recommendation into a Skill.
Starting request
Review the Skill
Ask whether a teammate could apply it correctly without knowing the original task. Check that:
- The trigger is specific.
- Required inputs are available.
- The method allows judgment where conditions vary.
- Quality checks are observable.
- Exceptions and approval points are explicit.
Keep factual brand context in Knowledge or the Brand Profile. Use a Skill for the method that tells Marketer how to apply that context.
