Prerequisites
- A Marketer Owner, Admin, or Member role
- A Google identity with access to the GA4 properties you need
- The property names or IDs that belong to this workspace
- A completed date range you can compare with Google Analytics
Connect Google Analytics
1
Open Google Analytics
Go to Integrations, then open Google Analytics.
2
Grant read-only access
Select Connect Google Analytics and complete Google’s consent flow.
3
Choose properties
Select the GA4 properties that should join this workspace’s advertising performance.
4
Confirm the connection
Check for Connected, the Google identity, the number of selected properties, and the connected date.
Confirm the first sync
Wait for the sync to complete. Then review Synced GA4 properties and the data-coverage view. The expected property names and IDs should appear. Ask a narrow question such as which landing pages had the most sessions over a completed date range. Compare the selected property and total with GA4 before expanding the analysis.Data and permission boundaries
The GA4 connection is read-only. Marketer imports sessions, channels, campaigns, and landing-page reporting from the properties you select. It does not edit the GA4 property through this integration. Property selection is workspace-specific. A Viewer can inspect the connected properties but cannot manage the selection or connection.Freshness and reporting
GA4 reporting can lag or change as attribution and processing settle. Use the sync state and coverage view, and avoid treating an incomplete current day as final. Advertising platforms and GA4 use different attribution concepts. A difference between their totals is not automatically a sync error. State which source you want Marketer to use when the distinction matters.Reconnect, resync, or disconnect
- Choose Manage properties to change the selection while authorization remains healthy.
- Choose Refresh property access when the authorization exists but no selectable properties were saved.
- Choose Reconnect Google Analytics when Google invalidates authorization.
- Use the sync control when access is healthy and imported reporting needs a refresh.
- If status cannot be verified, refresh before changing anything. Marketer preserves the last-known connection.
- Disconnect only when the workspace should stop using the selected GA4 properties.