Define the report
- Audience: who reads it and what they decide.
- Scope: accounts, channels, campaigns, products, or markets.
- Period: reporting window and comparison.
- Metrics: primary outcome and supporting diagnostics.
- Cadence: when the report should run.
- Delivery: where the configured workflow should send or store the result.
Starting request
Verify the first run
- Confirm the connected accounts and filters.
- Check the reporting window, timezone, currency, and comparison.
- Verify that every metric has a clear source.
- Confirm the destination and who can access it.
- Read one completed run before depending on the schedule.
A scheduled report is only as current as its connected sources. A delayed sync can change what is available when a run starts.