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Campaigns separates three states that should never be confused: a synced provider object, an editable Marketer draft, and a launch that is publishing or complete. Open Campaigns and confirm the active workspace, provider account, and date scope.

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Before you begin

  • Connect the intended Meta or Google Ads account and let its first sync finish.
  • Use a workspace role that permits the intended create or change action.
  • Know the objective, product or destination, audience, budget boundary, creative, schedule, and approval owner.
  • Do not substitute a different connected account when the intended provider resource is unavailable.
Campaigns overview with date, objective, channel, status and search filters; object-level tabs; Drafts; Launch ads; and a scoped table

Campaigns keeps scope controls, object levels, lifecycle work, and the current data table together.

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Choose the lifecycle state

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Use the table as scope, not explanation

1

Reset the view

Choose All view, then set date, objective, channel, status, search, and the intended campaign, child, or ad level.
2

Identify the exact object

Confirm provider, account, object grain, name, and parent-child relationship before reading metrics or using a control.
3

Inspect the owning detail

Read spend and the primary result, then open the campaign, child, or ad. Move to Analytics for cross-channel or attribution-aware diagnosis.
4

Capture and verify changes

Record the old and proposed state before an external-account action. Confirm the outcome in Campaigns and the provider.

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Go deeper

Inspect and manage

Use object levels, Meta live controls, provider locks, and safe bulk actions.

Build a Meta campaign

Configure CBO/ABO ownership, ad sets, ads, review, and provider verification.

Build a Google Ads campaign

Choose a compatible objective and type, complete the builder, and verify the intended live or paused result.

Drafts and launches

Resume the correct record and recover from partial publication without duplicates.

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Important boundaries

  • Changing the object-level tab changes the grain of every row.
  • A saved view stores scope, not a metric snapshot or conclusion.
  • Meta campaign objectives are immutable after creation, and some live fields lock after publication or delivery.
  • Google shows only campaign types compatible with the selected objective. Native Video campaigns are created in Google Ads; Demand Gen is Marketer’s API-supported YouTube route.
  • Google review exposes Publish live immediately. The final action states Approve & Create (LIVE) or Approve & Create (PAUSED); LIVE can start spending, so confirm the displayed target status instead of assuming a safe default.
  • A Marketer success message is not final proof that every provider object succeeded.

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Completion check

  • Workspace, provider, account, currency, and object hierarchy are correct.
  • Objective, audience, conversion, budget owner and amount, creative, destination, and schedule match the plan.
  • Review has no unresolved blocker.
  • Any required proposal was decided against the exact object and effect.
  • Every expected launch object reached a terminal state.
  • Campaigns and the provider show the intended post-launch status.

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If a campaign is missing or stuck

Choose All view, restore the correct level, clear search and filters, include the provider status, and inspect the source sync. For a submitted launch, open View progress before retrying. When some provider objects already exist, inventory them and repair only the failed part.

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Next step

Explain performance

Establish the evidence before changing delivery.

Review a pending decision

Confirm old state, new state, scope, budget, and risk.
Last modified on August 9, 2026