Review results

​

Trace the result

1. What did Marketer read? Identify the integration, account, entity level, filters, and date range.
2. What did Marketer calculate? Recreate the key total, ratio, or percentage change.
3. What did Marketer infer? Separate an explanation from the measured facts that support it.
4. What does Marketer propose to do? Identify the exact write, its state, and the control that applies.

​

Review by output type

​

Analysis

• Confirm the requested source, metrics, and comparable windows.
• Check that missing rows are not represented as zero.
• Recalculate the number that drives the conclusion.
• Look for plausible alternative explanations.

​

Creative or campaign brief

• Confirm the product, audience, objective, and required channel format.
• Check that claims are supported by approved brand context.
• Distinguish required inputs from generated suggestions.
• Keep the artifact in draft until the owner accepts it.

​

Campaign or workflow plan

• Confirm the destination account, budget, schedule, targeting, and assets.
• Compare every spend-related choice with Guardrails.
• Verify the output or notification destination.
• Identify whether the plan creates a draft, a paused item, or an active item.

​

Use an independent verification prompt

Review the previous result as a verifier. Do not add a new recommendation.
Trace each decision-driving claim to its source and date range, recalculate the
main metric, list unsupported assumptions, and state whether any write action
has run. Mark uncertainty clearly.

​

Decide what happens next

• Accept as analysis — save or share the result without a write action.
• Revise — correct the source, scope, calculation, or creative direction.
• Prepare for approval — keep the proposed change pending and name the approver.
• Approve or execute — proceed only when the workspace policy and your role allow it.
• Stop — reject the work when the evidence or controls are insufficient.