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Conversion metrics lets a workspace report the conversions that matter beyond the default purchases, add-to-carts, landing-page views, and initiated checkouts. Selections appear in Analytics beside spend and purchases. They do not create a provider conversion action or change provider attribution.
The settings route can show Conversion metrics aren’t available yet instead of configuration controls. If it does, the feature is unavailable in that workspace: do not interpret the page as an empty metric list, and do not use the steps below. Continue only when Tracked conversions is visible.

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When the configuration surface is available

The remainder of this guide describes the available state. Before you add a metric:
  • Confirm the active workspace.
  • Connect and sync a Meta or Google advertising account.
  • Know the provider conversion or action-type spelling.
  • Check recent volume so you do not choose a plausible name with no data.
  • Decide which one metric, if any, should be the Analytics headline.

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Add a tracked conversion

1

Open Conversion metrics

Go to Settings → Conversion metrics.
2

Select Add metric

Under Tracked conversions, select Add metric.
3

Choose a conversion

Use Choose a conversion and Search conversions. Options can show recent 30-day volume, No recent data, Already tracked, or the metric that already represents the same conversion.
4

Set the display label

Leave the label blank to follow the conversion’s default name, or enter a workspace-specific display label.
5

Add and verify

Select Add metric, then open Analytics and confirm the expected card and value.
If no options are available, the page explains that conversions appear after a Meta or Google account is connected and synced.

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Read the option signals

Conversion vocabularies can contain several spellings for the same business event. Marketer prevents duplicate families where it can, but a person should still validate the chosen action type against provider reporting.

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Manage the list

Each metric row shows its display label and raw action type. A Named conversion badge distinguishes provider-named conversions from the standard action vocabulary. Available actions:
  • Move up or down to control Analytics order.
  • Rename to set a workspace display label.
  • Make headline to feature the metric.
  • Clear headline to remove that role.
  • Remove to stop showing it in the workspace’s selected conversion cards.
Only one metric should serve as the headline at a time. Removing a metric from this list does not delete the provider conversion itself.

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Rename without freezing the wrong source name

In Rename metric, leave the field blank to use the default name. A custom label remains a workspace override, so update it manually if the provider’s underlying conversion name changes. Use a label that explains the business event while preserving the raw action type for reconciliation.

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Verify in Analytics

  1. Use the same workspace, provider account scope, and date range.
  2. Confirm the metric card label and action type.
  3. Compare volume with the provider.
  4. Check whether several provider spellings represent one event.
  5. Confirm the headline and display order communicate the intended priority.

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Recovery matrix

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Next step

When Tracked conversions is available, select only the conversions the team actively reviews, make one clear headline, and record the provider action type with any KPI definition. Otherwise, follow the page’s availability message and continue using the standard Analytics conversions.
Last modified on August 9, 2026

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