> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marketer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Produce a creative brief

> Turn a campaign goal, audience, product, and supporting evidence into a brief your team can review.

Use this pattern to create a clear starting brief before generating or commissioning assets. A useful brief connects the marketing goal to an audience insight and defines what the finished creative must communicate.

## Before you start

* Choose the product or offer.
* State the campaign objective and target audience.
* Add approved brand facts, voice guidance, and any required claims.
* Attach relevant performance analysis, customer research, or existing creative.
* Note format, placement, deadline, and legal or brand constraints.

## Starting request

```text theme={null}
Create a creative brief for [product or offer] aimed at [audience] with the goal of [objective].
Use the attached [research, performance result, or existing creative] and the workspace brand context.
Propose one primary message, three evidence-backed angles, the desired action, required assets, and format considerations for [placement].
Flag any claim that lacks approved support. Keep the brief in draft for review.
```

## Review the draft

Check that the brief:

* Names one audience and one primary outcome.
* Uses facts that are approved in your workspace.
* Distinguishes an insight from a creative idea.
* Makes the product and offer accurate.
* Defines the deliverables without prescribing every visual decision.
* Flags unsupported claims instead of polishing them into final copy.

<Tip>
  If the brief feels generic, add a specific customer tension, a useful product fact, or a performance pattern. More adjectives rarely improve it.
</Tip>

After approval, continue with [Briefs](/product-guides/creatives-briefs), then move into [Studio](/product-guides/creatives-studio) when the direction is production-ready. Save a repeatable method as a [reusable Skill](/templates-use-cases/reusable-skill).


## Related topics

- [Creative Briefs](/product-guides/creatives-briefs.md)
- [Review results](/essential-guidelines/review-results.md)
- [Creatives](/product-guides/creatives.md)
- [Chats and tasks](/working-with-marketer/chats-and-tasks.md)
- [Introduction to Marketer](/get-started/introduction.md)