> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marketer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creative Assets

> Sync, upload, filter, label, and inspect reusable creative while keeping library metadata separate from delivery performance.

**Creative Assets** is the workspace library for saved Studio concepts, uploads, and Meta-synced image, video, and carousel creative. Use it to identify and reuse material; use **Creatives** for performance comparisons.

Open [Creative Assets](https://app.marketer.com/dashboard/creative-library).

<Frame caption="Creative Assets combines format, status, labels, search, layout, and Meta sync controls around the reusable library.">
  <img src="https://mintcdn.com/marketer-com/Zy37cwRIaZeFRNpC/assets/product-flows/creative-assets.png?fit=max&auto=format&n=Zy37cwRIaZeFRNpC&q=85&s=f3b59078e422cf7d454e8872bbd4d159" alt="Creative Assets with format tabs, asset count, labels, upload, grid and table views, search, and Sync from Meta" width="1130" height="180" data-path="assets/product-flows/creative-assets.png" />
</Frame>

## Understand the source boundary

| Source      | How it enters                                        | What to verify                                                       |
| ----------- | ---------------------------------------------------- | -------------------------------------------------------------------- |
| Studio      | **Save to creative library** from a reviewed concept | Exact version, format, product, and generation identity              |
| Meta        | **Sync from Meta**                                   | Connected account, linked ads, provider metadata, and sync freshness |
| Manual file | **Upload**                                           | Rights, product identity, format, copy, and intended use             |

**Sync from Meta** and manual **Upload** are shown only with an active Meta connection in the current flow. Repair the Meta connection if those actions are expected but absent.

## Find the exact asset

<Steps>
  <Step title="Choose a format">
    Use **All**, **Images**, **Video**, or **Carousel**.
  </Step>

  <Step title="Choose a status">
    Use **All**, **Active**, **Paused**, or **Never launched**. This status comes from linked delivery; it is not a review approval state.
  </Step>

  <Step title="Set date and sort">
    Choose the metric date window, then sort by **Newest**, **Spend**, or **ROAS**. The date scopes metrics, not which files exist in the library.
  </Step>

  <Step title="Use labels and conditional filters">
    Open **All labels** and choose available values such as theme, visual hook, media format, or hook strength. Ratio and persona filters appear only when the workspace has values for them.
  </Step>

  <Step title="Search and change layout">
    Search identifying text, then switch between grid and table view to verify the candidate.
  </Step>

  <Step title="Open the detail">
    Confirm the file, format, metadata, copy, labels, source, and linked usage before reuse.
  </Step>
</Steps>

If the selected date window has no revenue, a ROAS-oriented view can fall back to spend ordering and disclose that behavior. Preserve the disclosure; do not call the ordering a ROAS ranking.

The grid can show a capped leading set rather than every matching result. Read the count or cap message before treating visible cards as a complete inventory.

## Sync from Meta

Select **Sync from Meta** when provider creative is missing or stale.

1. Confirm the active workspace and Meta account.
2. Start the sync once.
3. Read the progress or notice instead of repeatedly restarting it.
4. After completion, clear filters and search for the exact ad or creative identity.
5. Open the detail and confirm linked-ad usage.

A completed connection does not guarantee the requested account or date coverage has finished importing. Inspect the sync state before diagnosing a missing asset.

## Upload a file

Select **Upload** only after confirming the workspace and Meta connection.

* Choose the approved file and verify its format.
* Confirm product accuracy, claims, trademarks, people, music, and usage rights.
* Use a name that distinguishes the asset from resized or revised versions.
* Wait for the upload to finish.
* Reopen the new asset from a clean filter state.

Uploading stores the file; it does not launch it, attach it to a brief, or prove it meets provider requirements.

## Apply labels deliberately

Labels can describe creative attributes such as theme, hook, format, or workspace-specific categories.

* Existing Meta-synced labels appear in the detail when supported.
* **Label N unlabeled** can start analysis for assets without labels and can consume the credits shown by the UI.
* Review the displayed count and usage before starting labeling.
* Treat generated labels as searchable metadata, not approved strategic conclusions.
* Correct misleading or overly broad labels before using them to select a campaign slate.

## Inspect asset detail and usage

The detail can include:

* Full image, video, or carousel preview
* Download
* Format and template badges
* Labels and source metadata
* Associated ad copy
* **Used by N ads**
* Per-ad status controls
* **Pause all** when eligible
* A link to inspect the full usage roster

Before pausing delivery, expand **Used by N ads**, confirm every linked ad and campaign, and understand whether the file is shared across active tests. **Pause all** affects delivery for the eligible linked ads; it does not simply hide the asset.

Open [Creatives](/product-guides/analytics-creative-performance) to compare delivery under one date frame. The library detail is not a substitute for a like-for-like performance analysis.

## Reuse the asset

When adding an asset to a new brief or campaign:

1. Verify the exact visual and format.
2. Read existing copy and linked usage.
3. Confirm the current product, offer, destination, and audience still match.
4. Check that reuse does not invalidate exclusivity, rights, or a test design.
5. Review the resulting Studio or campaign preview.

## Completion check

* The source is identified as Studio, Meta, or upload.
* Format, visual, name, labels, copy, and usage match the intended asset.
* Date-scoped metrics are not confused with library inventory.
* A capped or fallback ordering disclosure is preserved.
* Labeling usage was reviewed before credits were consumed.
* Every linked ad was inspected before a per-ad or **Pause all** action.
* Reuse preserved product, offer, destination, rights, and placement fit.

## Troubleshooting

<AccordionGroup>
  <Accordion title="Sync from Meta or Upload is missing">
    Confirm Meta is connected and healthy for this workspace and that your role supports the action. Repair the integration rather than assuming a hidden upload succeeded.
  </Accordion>

  <Accordion title="A known asset is missing">
    Clear search, format, status, labels, ratio, persona, and date-related sorting assumptions. Run one Meta sync if the source is provider-owned, then search by the linked ad identity.
  </Accordion>

  <Accordion title="ROAS sorting looks wrong">
    Read the fallback disclosure. If revenue is absent in the selected window, the list can order by spend instead. Choose a covered date range before making a ROAS claim.
  </Accordion>

  <Accordion title="An asset has no labels">
    Confirm it is eligible for labeling. Review the count and displayed credit usage before selecting **Label N unlabeled**, then verify generated labels before relying on them.
  </Accordion>

  <Accordion title="Pause all would affect unexpected ads">
    Cancel, inspect **Used by N ads**, and verify each campaign and status. Pause only the intended ads individually when the shared asset spans unrelated work.
  </Accordion>
</AccordionGroup>

## Continue

<CardGroup cols={2}>
  <Card title="Measure performance" icon="chart-line" href="/product-guides/analytics-creative-performance">
    Compare the asset under controlled Meta delivery conditions.
  </Card>

  <Card title="Use it in a campaign" icon="megaphone" href="/product-guides/campaigns-meta-build">
    Verify creative, copy, destination, and review before launch.
  </Card>
</CardGroup>


## Related topics

- [Creatives](/product-guides/creatives.md)
- [Creative performance](/product-guides/analytics-creative-performance.md)
- [Studio](/product-guides/creatives-studio.md)
- [Analytics](/product-guides/analytics.md)
- [Build a Meta campaign](/product-guides/campaigns-meta-build.md)