> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marketer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Inspect synced ad objects, build supported Meta or Google Ads campaigns, and follow every draft and launch to a verified provider state.

**Campaigns** separates three states that should never be confused: a synced provider object, an editable Marketer draft, and a launch that is publishing or complete.

Open [Campaigns](https://app.marketer.com/dashboard/campaigns) and confirm the active workspace, provider account, and date scope.

## Before you begin

* Connect the intended Meta or Google Ads account and let its first sync finish.
* Use a workspace role that permits the intended create or change action.
* Know the objective, product or destination, audience, budget boundary, creative, schedule, and approval owner.
* Do not substitute a different connected account when the intended provider resource is unavailable.

<Frame caption="Campaigns keeps scope controls, object levels, lifecycle work, and the current data table together.">
  <img src="https://mintcdn.com/marketer-com/Zy37cwRIaZeFRNpC/assets/product-flows/campaigns-overview.png?fit=max&auto=format&n=Zy37cwRIaZeFRNpC&q=85&s=e870b167ac4266267beaf9594d1f8da5" alt="Campaigns overview with date, objective, channel, status and search filters; object-level tabs; Drafts; Launch ads; and a scoped table" width="1728" height="927" data-path="assets/product-flows/campaigns-overview.png" />
</Frame>

## Choose the lifecycle state

| State                     | Start with                    | Visible next state                                                                         |
| ------------------------- | ----------------------------- | ------------------------------------------------------------------------------------------ |
| Existing provider object  | Campaigns table               | Campaign, child, or ad detail with eligible live controls                                  |
| New Meta work             | **New campaign → Meta**       | Campaign setup, editable tree, Review, and launch progress                                 |
| New Google work           | **New campaign → Google Ads** | Objective, compatible type, builder, Review, and the chosen live or paused provider result |
| Saved or interrupted work | **Drafts**                    | **Review** for editing or **View progress** for publishing                                 |
| Submitted work            | **Launch ads**                | Per-object terminal success, partial, or failed result                                     |

## Use the table as scope, not explanation

<Steps>
  <Step title="Reset the view">
    Choose **All view**, then set date, objective, channel, status, search, and the intended campaign, child, or ad level.
  </Step>

  <Step title="Identify the exact object">
    Confirm provider, account, object grain, name, and parent-child relationship before reading metrics or using a control.
  </Step>

  <Step title="Inspect the owning detail">
    Read spend and the primary result, then open the campaign, child, or ad. Move to Analytics for cross-channel or attribution-aware diagnosis.
  </Step>

  <Step title="Capture and verify changes">
    Record the old and proposed state before an external-account action. Confirm the outcome in Campaigns and the provider.
  </Step>
</Steps>

## Go deeper

<CardGroup cols={2}>
  <Card title="Inspect and manage" icon="sliders" href="/product-guides/campaigns-inspect-and-manage">
    Use object levels, Meta live controls, provider locks, and safe bulk actions.
  </Card>

  <Card title="Build a Meta campaign" icon="megaphone" href="/product-guides/campaigns-meta-build">
    Configure CBO/ABO ownership, ad sets, ads, review, and provider verification.
  </Card>

  <Card title="Build a Google Ads campaign" icon="search" href="/product-guides/campaigns-google-build">
    Choose a compatible objective and type, complete the builder, and verify the intended live or paused result.
  </Card>

  <Card title="Drafts and launches" icon="rocket" href="/product-guides/campaigns-drafts-and-launches">
    Resume the correct record and recover from partial publication without duplicates.
  </Card>
</CardGroup>

## Important boundaries

* Changing the object-level tab changes the grain of every row.
* A saved view stores scope, not a metric snapshot or conclusion.
* Meta campaign objectives are immutable after creation, and some live fields lock after publication or delivery.
* Google shows only campaign types compatible with the selected objective. Native Video campaigns are created in Google Ads; **Demand Gen** is Marketer's API-supported YouTube route.
* Google review exposes **Publish live immediately**. The final action states **Approve & Create (LIVE)** or **Approve & Create (PAUSED)**; LIVE can start spending, so confirm the displayed target status instead of assuming a safe default.
* A Marketer success message is not final proof that every provider object succeeded.

## Completion check

* Workspace, provider, account, currency, and object hierarchy are correct.
* Objective, audience, conversion, budget owner and amount, creative, destination, and schedule match the plan.
* Review has no unresolved blocker.
* Any required proposal was decided against the exact object and effect.
* Every expected launch object reached a terminal state.
* Campaigns and the provider show the intended post-launch status.

## If a campaign is missing or stuck

Choose **All view**, restore the correct level, clear search and filters, include the provider status, and inspect the source sync. For a submitted launch, open **View progress** before retrying. When some provider objects already exist, inventory them and repair only the failed part.

## Next step

<CardGroup cols={2}>
  <Card title="Explain performance" icon="chart-line" href="/product-guides/analytics">
    Establish the evidence before changing delivery.
  </Card>

  <Card title="Review a pending decision" icon="inbox" href="/working-with-marketer/awaiting-action">
    Confirm old state, new state, scope, budget, and risk.
  </Card>
</CardGroup>


## Related topics

- [Build a Meta campaign](/product-guides/campaigns-meta-build.md)
- [Inspect and manage campaigns](/product-guides/campaigns-inspect-and-manage.md)
- [Build a Google Ads campaign](/product-guides/campaigns-google-build.md)
- [Prepare a campaign launch safely](/templates-use-cases/safe-campaign-launch.md)
- [Guardrails and autonomy](/workspace-admin/guardrails-and-autonomy.md)