> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marketer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Integrations

> Connect the advertising, commerce, analytics, and messaging systems that give Marketer its working context.

Integrations bring source data and provider actions into the **active workspace**. A connection in one workspace does not automatically appear in another.

<Note>
  Owners, Admins, and Members can manage integrations. Viewers can inspect connection, selection, and freshness state but cannot connect, reconnect, change selections, sync, or disconnect.
</Note>

<Frame caption="The Integrations directory shows each provider's current state and the next action needed before its data is ready.">
  <img src="https://mintcdn.com/marketer-com/Zy37cwRIaZeFRNpC/assets/product-flows/integrations-directory.png?fit=max&auto=format&n=Zy37cwRIaZeFRNpC&q=85&s=33b7257af3ceda628eaa763532be9e5c" alt="Marketer Integrations directory with advertising, commerce, analytics, and collaboration providers plus connected, reconnect-needed, and available states" width="1728" height="1086" data-path="assets/product-flows/integrations-directory.png" />
</Frame>

## Choose the source you need

| Integration                                            | Workspace context it adds                                                   | Important boundary                                                |
| ------------------------------------------------------ | --------------------------------------------------------------------------- | ----------------------------------------------------------------- |
| [Meta Ads](/integrations/meta-ads)                     | Campaigns, creatives, audiences, pixels, catalogs, and selected Meta assets | Publishing needs a granted Facebook Page                          |
| [Google Ads](/integrations/google-ads)                 | Selected leaf accounts, campaigns, ad groups, ads, and performance          | Manager accounts expose children but are not reporting units      |
| [Shopify](/integrations/shopify)                       | Products, collections, orders, and revenue from one or more stores          | Each store can be included in or excluded from the revenue rollup |
| [Google Analytics 4](/integrations/google-analytics-4) | Read-only sessions, channels, campaigns, and landing pages                  | GA4 attribution is separate from ad-platform attribution          |
| [Slack](/integrations/slack)                           | Agent conversations, approvals, progress, and routed workspace alerts       | Installation and alert routing are separate setup steps           |
| [Beta integrations](/integrations/beta)                | Microsoft Ads (Beta), OpenAI Ads (Beta), and Triple Whale (Beta)            | Beta behavior and coverage can evolve faster                      |

## Read the connection state

The directory and provider page separate authorization, resource selection, and data sync. Resolve them in that order.

| State                                                           | What it means                                                            | Next action                                            |
| --------------------------------------------------------------- | ------------------------------------------------------------------------ | ------------------------------------------------------ |
| **Checking status**                                             | Marketer is verifying the provider                                       | Wait for the check to finish                           |
| **Status unavailable**                                          | The latest check failed; this is not proof of disconnection              | Refresh before changing anything                       |
| **Disconnected**                                                | No active authorization or credential is available                       | Select **Connect**                                     |
| **Reconnect needed**                                            | The provider rejected or revoked the saved authorization                 | Select **Reconnect** and complete provider consent     |
| **Finish setup**, **Choose accounts**, or **Choose properties** | Authorization succeeded, but required resources are not selected         | Reopen setup and save a valid selection                |
| **Refresh access**                                              | Authorization exists, but no selectable provider resources were resolved | Fix provider access, then refresh the available roster |
| **Syncing**                                                     | Selected resources are importing                                         | Wait; use coverage rather than the badge alone         |
| **Sync failed**                                                 | Authorization may still be healthy, but the import did not finish        | Use **Retry sync** or **Resync**                       |
| **Connected**                                                   | Authorization and required setup are present                             | Confirm selection, last sync, and coverage             |

<Warning>
  **Connected** confirms authorization and setup. It does not mean every historical period has finished importing or that the provider considers today's metrics final.
</Warning>

## Connect and verify a source

<Steps>
  <Step title="Confirm the active workspace">
    Check the workspace name in the top-left switcher. Provider resources should belong to this workspace.
  </Step>

  <Step title="Authorize the provider">
    Open **Integrations**, choose the provider, and use the displayed connection action. Review the provider's consent screen or credential request.
  </Step>

  <Step title="Select the reporting resources">
    Choose only the accounts, stores, properties, or assets that should contribute here. Authorization alone is not a saved reporting selection.
  </Step>

  <Step title="Wait for usable coverage">
    Watch the provider's sync status, last-sync time, and coverage. Historical data can continue importing after recent data becomes usable.
  </Step>

  <Step title="Run a source comparison">
    Ask one narrow, read-only question for a named resource and completed date range. Compare the result with the provider before expanding the workflow.
  </Step>
</Steps>

## Reconnect, reselect, or resync?

* **Reconnect** repairs provider authorization. It should not be your first response to an ordinary sync failure.
* **Manage accounts**, **Manage properties**, or the provider's asset dialog changes what enters the workspace.
* **Refresh account access** or **Refresh property access** reloads the roster the current authorization can see.
* **Resync** refreshes data only after authorization and selection are healthy.
* **Disconnect** removes the provider from the workspace. Review reports, audiences, alerts, and workflows that depend on it first.

If a state is ambiguous, follow [Troubleshoot integrations](/integrations/troubleshooting) rather than repeatedly reconnecting.

## Currency and attribution

Blended reporting uses the workspace reporting currency. A provider account can retain a different source currency, so confirm both before reconciling raw and blended values.

Attribution also remains source-specific. Meta Ads, Google Ads, GA4, Shopify, and Triple Whale (Beta) can report different totals for valid methodological reasons. Name the source and date range in any decision record.

## Next step

Open the provider guide you need, complete one verified sync, then review [Guardrails and autonomy](/workspace-admin/guardrails-and-autonomy) before enabling spend-affecting work.


## Related topics

- [Beta integrations](/integrations/beta.md)
- [Troubleshoot integrations](/integrations/troubleshooting.md)
- [Google Analytics 4](/integrations/google-analytics-4.md)
- [Shopify](/integrations/shopify.md)
- [Google Ads](/integrations/google-ads.md)