> ## Documentation Index
> Fetch the complete documentation index at: https://docs.marketer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads auto-apply recommendations

> Review and control the recommendation types Google may apply automatically to each connected account.

The **Auto-apply recommendations** section appears for a connected Google Ads integration with selected accounts. It controls eligible Google recommendation subscriptions per account; it is not required for reporting sync.

<Warning>
  Turning on a recommendation type gives Google permission to make that class of change on its own. Treat this as an automation policy change, not a reporting preference.
</Warning>

## Read the account summary

Each account shows one of these summaries:

* **Nothing auto-applies**
* **1 type auto-applying**
* **N types auto-applying**

The row also shows **Last checked** or **Never checked**. Select **Refresh** when the current Google state may have changed outside Marketer.

Use **Show 15 controllable types** to inspect the recommendation types Marketer can control through Google. The label changes to **Hide the controllable types** when expanded.

## The controllable types

The current list covers these Google recommendation categories:

* Enhanced CPC
* Add keywords
* Change keyword match types
* Lower target ROAS
* Switch to Maximize clicks
* Optimize ad rotation
* Raise target CPA
* Add responsive search ads
* Improve RSA ad strength
* Opt in to Search partners
* Set a target CPA
* Set a target ROAS
* Switch to Target CPA
* Switch to Target ROAS
* Use broad match keywords

Review each type against your bidding, keyword, network, and creative policy. Similar-looking types can have different effects.

## Turn a type on

<Steps>
  <Step title="Choose the exact account">
    Expand **Auto-apply recommendations** for the customer ID you intend to change.
  </Step>

  <Step title="Read the recommendation type">
    Confirm whether it changes bids, targets, networks, keywords, or creative.
  </Step>

  <Step title="Enable the type">
    Marketer opens **Let Google change this account on its own?** Review the warning, then select **Turn on auto-apply** only if that policy is intended.
  </Step>

  <Step title="Refresh and verify">
    Select **Refresh** and confirm the account summary and type reflect Google's read-back.
  </Step>
</Steps>

Disabling a controllable type applies immediately and does not use the enablement confirmation dialog. Confirm the refreshed state after either direction.

## Important coverage boundary

Google can auto-apply recommendation types outside the 15 types exposed here. Therefore:

<Warning>
  **Nothing auto-applies** in this section means none of Marketer's controllable types are enabled. It is not proof that every possible Google auto-apply behavior is off.
</Warning>

Use Google Ads to review or change recommendation subscriptions outside this list.

## Failure and uncertainty states

| Symptom                                      | What to do                                                                                           |
| -------------------------------------------- | ---------------------------------------------------------------------------------------------------- |
| The account was never checked                | Select **Refresh**                                                                                   |
| The read-back failed                         | Refresh again after confirming the Google Ads connection is healthy                                  |
| A type change shows Google's error           | Read the provider reason, correct the account condition, and retry                                   |
| The account shows **Access lost**            | Restore provider access; recommendation controls cannot repair it                                    |
| Recommendation state differs from Google Ads | Refresh Marketer, then use Google Ads as the source of truth for types outside the controllable list |

Do not repeatedly toggle a type while status is uncertain. First establish a fresh provider read.

## Review checklist

* Correct customer ID and account currency
* Intended recommendation type, not a similarly named type
* Owner for monitoring Google-applied changes
* Account bidding and keyword policy
* Workspace guardrails and approval policy
* Verification in Google Ads after the change

## Next step

Keep all types off until the team has reviewed their effects account by account. If you enable one, document the account, type, approver, verification time, and rollback owner.


## Related topics

- [Google Ads](/integrations/google-ads.md)
- [Write effective requests](/essential-guidelines/effective-requests.md)
- [Guardrails and autonomy](/workspace-admin/guardrails-and-autonomy.md)
- [Approvals, guardrails, and autonomy](/essential-guidelines/approvals-and-autonomy.md)
- [Set up your workspace and data](/get-started/workspace-and-data.md)